CRM & Invoicing
GoHighLevel : pricing, features and reviews
The all-in-one CRM, marketing and automation platform for agencies
GoHighLevel (HighLevel) replaces a classic marketing stack (CRM, email/SMS, funnels, calendars, reputation, phone system) with a single platform, with isolated sub-accounts per client, a white-label SaaS mode to resell the tool, and a strong native AI layer (Conversation AI, Voice AI). Built primarily for marketing agencies, freelancers, consultants and SMBs that want to centralize and automate their sales.
Starting from
$97/month Starter plan (3 sub-accounts); $297/month for Unlimited, $497/month for Agency Pro (SaaS mode); 14-day free trial; SMS/calls/AI usage costs on top, billable to clients
Publisher
HighLevel Inc. (United States)
Pricing model
Monthly or annual subscription, no long-term commitment, plus variable usage costs (SMS, calls, AI)
Free trial
14 days, full access depending on the chosen plan
Best for
Marketing agencies managing multiple clients, freelancers and consultants, SMBs wanting to centralize marketing, sales and automation, and entrepreneurs wanting to resell their own SaaS
GoHighLevel features
- Full CRM: unlimited contacts, unlimited Kanban pipelines, dynamic smart lists, lead scoring, multi-source attribution
- Isolated sub-accounts per client, ideal for an agency managing several businesses from a single account
- SaaS and white-label mode: automatic sub-account creation, cost rebilling with markup, white-label mobile app
- Unified conversations: SMS, email, Facebook Messenger, Instagram DM, WhatsApp, Google Business Messages and web chat in a single inbox
- Funnel Builder and Website Builder with AI-assisted generation (Funnel AI, Website AI)
- Multi-user calendars with round-robin, automatic confirmations and reminders, Google Calendar and Outlook sync
- Automations (Workflows): visual builder with triggers, conditions and actions, snapshots (ready-made templates by industry)
- AI Employee: multilingual Conversation AI and Voice AI that answer 24/7, qualify leads and book appointments
- Automated review requests and AI-generated responses (Reviews AI) on Google and Facebook
- Built-in phone system: inbound/outbound calls, power dialer, call recording and tracking
- Payments and billing via Stripe, PayPal, Square, NMI, Authorize.net, plus memberships, courses and communities
- Full API, webhooks, and access to 5,000+ apps via Zapier, Make or Pabbly
GoHighLevel pricing
| Plan | Price | Detail |
|---|---|---|
| Starter | $97/month ($970/year) | 3 sub-accounts, unlimited contacts and users, all core features |
| Unlimited | $297/month ($2,970/year) | Unlimited sub-accounts, phone/email rebilling with no markup, basic API, white-label desktop app |
| Agency Pro | $497/month ($4,970/year) | SaaS mode, automatic sub-account creation, rebilling with markup, advanced API, agency reporting |
| Enterprise | Custom quote | Large volumes, tailored setup |
Who is GoHighLevel for?
GoHighLevel is best suited to marketing agencies managing multiple clients, freelancers and consultants, SMBs wanting to centralize marketing, sales and automation, and entrepreneurs wanting to resell their own SaaS. Worth knowing: A real learning curve given how rich the platform is.
Reviews of GoHighLevel
4.4/5
Occterra score
Strengths
- A genuine all-in-one that replaces a stack of several tools (CRM, email marketing, funnels, phone system, calendars)
- Sub-accounts and white-label SaaS mode, a profitable business model for an agency reselling the tool
- Strong native AI (Conversation AI, Voice AI) built directly into the CRM and automations
- Unlimited contacts and users on every plan, with no long-term commitment
- Active community and ready-made snapshots by industry
Weaknesses
- A real learning curve given how rich the platform is
- Variable usage costs (SMS, calls, AI) to budget on top of the base subscription
- Standard support is decent but priority support is a paid add-on ($500/month)
Public rating found: 4.2/5 (Capterra (89 reviews)).
Capterra
4.2
89 reviews
Ready to try GoHighLevel?
Starter plan (3 sub-accounts); $297/month for Unlimited, $497/month for Agency Pro (SaaS mode); 14-day free trial; SMS/calls/AI usage costs on top, billable to clients
